Does the thought of an incident or product recall escalating into a brand crisis and doing irreparable damage to your business and brands concern you?
You and your team have worked hard to build the reputation of your business and your brands over years, but that reputation can be fragile.
Warren Buffett generally considered the world’s most successful investor once said:
“It can take 20 years to build a reputation and 5 minutes to lose it. If you think about that, you might do things differently”
What sets companies that manage incidents and product recall well – and even come out with an enhanced reputation, is preparation. These companies seem to be in control, they communicate often and effectively, they act decisively. This doesn’t happen through good luck or intuition. Even experienced CEO’s do things or say things they later regret during a potential crisis because they are not prepared.
A critical part of preparation is a structured process to guide your management team through an incident or product recall, and people that can apply that process when it really counts – in the midst of a potential crisis.
This 5 module online training course will step you through the 10 key elements of crisis prevention. Each module contains a series of 10 – 15 minute video-based lessons, that explain each element and provide a checklist or guide to help you implement that process. Each element comes with a template for creating a section of your plan.
At the end of the course, you will have a complete incident management, product recall and crisis prevention plan that can be applied to any type of incident, a set of management guides for your team to work through and a 2 page summary for the team to work through in an incident.
So don’t put this off any longer. The middle of a crisis is the wrong time to find out that your incident management or product recall program was not effective!
What's included?
The courses that are included in your toolkit are:
Your instructor
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Product Recall & Crisis Management Trainer, Consultant and Coach
Steve Hather
Steve Hather has been helping clients prevent and manage incidents and recalls for over 25 years working with some of the worlds best known brands through to small businesses.
Steve was the chief architect of The Coca-Cola Company's global Incident Management and Crisis Resolution (IMCR) program now operating in over 100 countries around the world.
Steve was a co-author of the international and Australian standards for product recall (AS/ISO 10393) and product safety (AS/ISO 10377).
Investment in protecting your business & brands:
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Get started now
$697.00
FAQ
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How long does it take?
Each of the 5 courses should take about an hour to work through. In addition, we provide checklists and worksheets that we recommend you discuss with your team. Also, you will find a section of your plan template that you should customise for your business.
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It's not really my job to manage a crisis. Is this course for me
It is often the quality manager or operations manager that is responsible for managing a product recall but as incidents escalate towards a crisis, it is often the communications manager, brand manager, marketing or even the CEO that take over. The fact is that a lot of people have an important functional role to play. The point of this course however is to focus on the overall process that manages both the technical side of incidents and the concerns and expectations of key stakeholders. This course is focussed on that process, not any one functional role. We have incident coordinators that are quality managers, operations managers, marketing managers, communications managers, HR managers, CFO's, risk managers .. The focus of our courses are on the process and building your skills to lead that process.
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Do you offer discounts for multiple enrolments from the same company?
Absolutely! We encourage companies to have more than one incident coordinator and have multiple members of the incident management team familiar with the tools and processes we teach. We therefore offer discounts to the second and subsequent enrolments from the same company. Please contact us at [email protected] to get a discount coupon before you enrol your second and subsequent people.
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You’re an Australian company. What do you know about my country?
About 95% of our program applies to any food or consumer goods industry in any country. It is also based on International Standards, such as the International Standard for Product Recall. Our focus is on good process and leadership skills. For the small amount of our course that is not directly applicable – mostly around regulatory requirements, we provide specific materials for selected countries that we are adding to all the time. If you have questions specific to your country, we can discuss them in our discussion forums or put you in touch with our partners based in the US, the UK and Hong Kong who have collectively worked in most countries in the world!
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Why are your fees in US dollars?
We support managers in many different countries. The universal currency in international business is the US dollar so rather than having multiple prices, we have one price for each service. If US dollars is an issue for you, please contact us directly and we will try to help you resolve the problem.
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Is GST included?
As an Australian-based company, we are obliged to charge GST when we deliver a service to someone based in Australia. When we detect an enrolment from someone resident in Australia, we send 10% to the tax department which we can later reconcile with them. For Australian residents, GST is included. For other countries, we are not obliged to charge taxes as far as we are aware as we have no way of reconciling that with the tax departments of other countries. One day someone will figure out a way of doing business globally. Until that day, we'll stick with what we have been told!
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Do you offer refunds?
Firstly, when you enrol in our courses, you agree to the terms and conditions which are explained in the link at the bottom of the page. Over and above the legal stuff, we guarantee that the program that we provide will meet any national or international standard. If a regulatory authority or credible agency of any kind finds aspects of our program do not comply, we guarantee to make it compliant or we will give you your money back. In addition, if you complete this course, complete all the worksheets and sections of the plan template and do not believe it will better assist you manage an incident or a product recall, please speak to us about that. Our objective is to help you create a program that is useful and if we can't, we'll give you your money back. If for some reason, we cannot provide you with the course materials as described because of a problem on our side and cannot resolve it within a reasonable amount of time, we will give you your money back. For any other issues, please contact us and ask us to help resolve the problem.
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Will this work for a food company?
Absolutely. From a product recall perspective, although the international standard for product recall was not written specifically for food, every part of that standard - and this training, is applicable to food companies. As a co-author of that standard, Steve Hather our Director made sure that the standard was applicable to all food and consumer goods companies. More broadly, this program looks at incidents and crises and not just product recalls - it is an integrated process from identifying incidents right through to managing a response and restoring the business. This process is universally applicable to any food or consumer goods manufacturer, distributor or retailer.